MINIMALIST FORMULATION AND DESIGN,
PURITY OF INGREDIENTS,
DESIGNED BY A MAKEUP ARTIST, ESTHETICIAN, MOM AND BREAST CANCER SURVIVOR
Jen Murphy has been a makeup artist for 25 years, an esthetician for 11 years, a mom for 29 years, and has lived in the organic bubble of Boulder, CO for that whole time. She has a Masters Degree in Philosophy of Aesthetics, a license in Esthetics, and a penchant for working with her head and hands together with her heart. All of these things have influenced the way she thinks about makeup and skincare immensely. Basically, she's adamant about using as natural and organic products on herself and in her photo and video shoots as she can. As she now finds herself healing from breast cancer her mission is all the more critical.
"When you work in the industry and use makeup and skincare that has to perform, you see that there can be quite a discrepancy between the organic and conventional markets. One is purity driven and the other is performance driven. That's why I chose to make this line. I want to create organic skincare that's really comparable to its conventional counterparts with both purity and performance. Your favorite skincare; the organic version."